Released through the Thump imprint, which has found success with its Low Rider series and other genre-specific releases, Rollin on Dubs features a series of up and coming hip-hop and urban acts performing similar-sounding material. While not particularly engaging, the styles of the five main performers present are distinct from one another. However, Binky Womack's production sticks to glossy pop-rap arrangements without any bite and little bump. Moonshock's gruff, West Coast-style boasting on "You Can Kill the Flesh" is rendered ineffective by a derivative G-Funk backing track, while Baby Girl's wispy faux-J-Lo singing can't soul up "Won't You Be Mine." The alternate "rap" and "R&B" mixes of Troy Cash are essentially the same thing, and neither are as good as the weakest R. Kelly track they aspire to be. Rollin on Dubs' strongest track is the audaciously-titled "Real Hip Hop," featuring Lord G. Falling somewhere between Method Man and Ice-T, G's slowly boiling flow simmers on top of the track's scratchy percussion. Unfortunately, this is the only memorable moment on an otherwise uneventful collection.
AllMusic Review by Johnny Loftus