That dual-sport superstar Deion Sanders didn't bring the same game to the recording studio as he did to the playing field hardly qualified as a surprise. The only real intrigue of Prime Time, as with most celebrity albums, is how the star managed to defeat his high-profile friends' attempts to make him interesting. In this case, it wasn't difficult for Sanders to short-circuit contributions from pals like Too $hort, Dallas Austin, and Ant Banks: his nasal rapping and inability to offer any references beyond his own rags-to-riches sports biography make this one a yawner almost from the outset. Not that the G-funk that surrounds Deion's rhymes is much to get excited about. In fact, the only thing that might keep a listener awake is his overwhelming ego. Of course, it's definitely time for a snooze when said ego leads the barely-able-to-rhyme Deion to indulge himself in a little crooning, defacing Austin's bass-popping "Must Be the Money," one of the few decent tracks. The others bite from obvious sources ("Too Hot" on "Y U NV Me?" and "We Will Rock You" on "It Ain't Over") making Prime Time competent at best. At worst, it's not just for sports fans -- it's not for anyone.
AllMusic Review by Dan LeRoy