Priceless trails the all-Spanish Un Nuevo Día -- one of Frankie J's most accomplished albums -- by only six months. Though he continues to work the smooth ballads and light midtempo material with a remarkable degree of finesse, the album contains another handful of attempts at sculpting a tougher image. While the strategy might result in the occasional hit single, it's never a good look for him. Again, he doesn't step too far outside his comfort level on the tracks that feature MCs like Chamillionaire and Layzie and Krayzie Bone; "Hurry Up," a theatrical tale of a fast-and-furious sexual encounter that stops with Frankie's fate left in the hands of a jealous ex-con, sticks out most. For the most part, the singer goes with his strengths and delivers another decent album that should at least sustain his loyal following.
AllMusic Review by Andy Kellman