With a reputation for music and songs that speak to people's hearts, Mark Wills' Permanently doesn't disappoint. With songs like "In My Arms" about being a dad to a brand-new baby daughter (a tribute to his little girl) and "Rich Man" about being rich in love, Wills' has a penchant for appealing to fans' sensitive sides. But whether he's singing about love, loss, fear, joy, or hope, Wills delivers a rock-solid third album with ease and confidence. No doubt that comes from working with producer Carson Chamberlain for the third time and singing about the things he knows best. Mixing things up just a bit, Wills recorded "Almost Doesn't Count," a song made popular by pop star Brandy, with his very own brand of soulful country.
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AllMusic Review by Maria Konicki Dinoia