As a modern worship band, how do you know you're onto something? It's a good indication if critics have a tough time describing your sound because it truly is innovative. It's also a clue if your lack of identity brings you more attention. And finally, it's pretty much a lock if you happen to attract the likes of David Crowder not only to endorse you, but to join your ranks. All of the above describe the imposing sounds of the Rend Collective Experiment. If you ever wondered what the exact opposite of corporate worship is, look no further than the first 30 seconds of lead track "Come on My Soul." You can't say it's totally out of left field…just Northern Ireland. With elements of indie rock and alternative, Rend seize every opportunity to transform the experience of leading worship using a variety of sounds, voices, and instruments. On any given track there are as few as four and as many as 15 members in the collective, all of whom hide their faces on the album cover and press materials. Ironically, this attempted anonymity only adds to their identity. Experimental sounds from synths to horns to reverbing vocals adorn each track. Only rarely does their musical sense of adventure get in the way of the heart of the message. It's easy to forgive, however, when there are so many nuances on the album that deserve multiple listens. CCM fans will tell you that they often maintain an emotional connection to their favorite artists despite the tendency to sacrifice artistry for a message. That's where Rend is different. Creativity and their spiritual focus are not mutually exclusive. The instrumentation and lineup may change from track to track, but the cohesive heart and soul of the group remains intact throughout.
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AllMusic Review by Jared Johnson