Drag-On

Opposite of H2O

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While DMX remains top dog of the Ruff Ryder family hierarchy, the emergence Eve, the Lox, and in-house producer Swizz Beatz has expedited the label's transformation from a once-emerging force into a hip-hop powerhouse of the late '90s and early '00s. The next wave of the double R movement is Drag-On, and title of his debut, The Opposite of H2O, refers to his self-acclaimed lyrical zest. Drag's high voltage persona but juvenile rhyme schemes are most pressing when aligned with his Ruff Ryders cohorts: "Here We Go" featuring Eve, "Niggas Die 4 Me" featuring DMX, and "Ready for War" featuring the Lox. But in a most unenviable catch-22, Drag's lyrical deficiencies are also magnified by these groupings, as inept solo tracks "Ladies 2000" and "Groundhog's Day" reveal an emcee who is still very codependent on his crew. Overall, Opposite of H2O crashes and burns.

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