Noa

Noaism

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    5
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AllMusic Review by

A fresh face in the J-pop realm, Noa takes a fairly standard approach on her debut album. Her vocals are light, at times soaring. Her songs are largely ballads when she's singing alone, the better to focus on the lyrical content (basic love songs). In combinations with other current pop stars, the song styles change -- a touch of reggae, maybe a touch of Euro-dance. The interplay between Noa and her guests varies in quality -- while the bouncing, lilting vocal tradeoffs work with So-Ta and Clef, the gruffer sound from LGYankees fails to mesh well with Noa's lighter sound. The album is a fine introduction for the new singer, and gives her a chance to show off a pretty sound. The sound just doesn't differ much from her contemporaries in the pop starlet field.