The Adverts and the Ruts never gigged together, never knew one another, and -- chronology notwithstanding -- never really had much in common. In fact, the only thing you can say in favor of this pairing is -- surprisingly, it works. Capturing the Adverts in concert during 1977 and the Ruts a couple of years later, it represents two of the strongest and most exhilarating bands of the era, both at the peak of their powers -- that is, in the months before they discovered that the phenomenal starts that both bands had enjoyed were not harbingers of future success and wealth. Rather, both sadly dissipated: the Adverts by breaking up in disarray, with just two founder members left on board; the Ruts via the tragic drugs-to-death saga of vocalist Malcolm Owen. No matter. Surprisingly good sound quality and all-but-unimpeachable track listings remind listeners why so many people remain so totally enamored with these two groups, and though a little more annotation would have been nice to have, Live and Loud remains a startling testament to the days when noise, anger, energy, and fire still meant something to a lot of people.
AllMusic Review by Dave Thompson