Geezer Lake's style of dark, turbulent indie rock could easily be a great disaster, considering that the band frequently sounds like a metalesque version of Archers of Loaf -- not quite a promising description. King Frost Parade is so intelligently constructed, however, that the band manages to overshoot its sound and step into interestingly non-standard territory. Once past their sludgy rock inclinations, they veer into clean, syncopated structures, which implies a knowledge beyond how to simply rock out ("Birds" alternates between the two tendencies, while "Twenty Five" shoots straight for some very appealing ground). The album also presents a sense of polish and ambition that wasn't nearly as strong on 1995's Hearts Won't Try This. Rather than sounding deconstructive, the band's experimentation attempts to construct musical forms which are largely their own.
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AllMusic Review by Nitsuh Abebe