For metro Cleveland-based, Mississippi-born, Memphis-tested Travis Haddix, life is full of obstacles judging by most of the lyrics in his songs, but he takes a positive approach in resolving those issues. This is a very upbeat recording for the man nicknamed "Moonchild," as he plays electric guitar and sings with the verve and spirit of a person who has seen and done it all but looks forward to better days ahead. He's a spare guitarist in the B.B. King tradition, adopts a bit of psychedelia similar to Wah Wah Watson, vocally is very similar to Bobby "Blue" Bland, and injects plenty of energy in these tunes, backed by two keyboardists, a four-piece horn section, and a rhythm section. It's showtime every time out for Haddix on this program of all original material that uses typical themes updated for modern times, and includes two solo acoustic-style tracks. He speaks of accidents that are not your fault during a funky "Scared Half to Death, Twice"; complains about low fuel economy on the relevant, slow horn-fired "Dollar's Worth of Gas"; and struts his stuff with jive for "Hard to Teach, Hard to Learn." While typical male/female relationship issues crop up on songs like "Clean Out of Love" and the low-down "Lump in My Throat," there's an introspective side to Haddix on the steady-rolling organ blues "Getting Old, the Alternative" and the prancing rhetorical title track. There's a lot to like about Haddix and his music, especially that he's not clichéd or obvious like most of his peers.
AllMusic Review by Michael G. Nastos