BoA

Identity

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    6
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AllMusic Review by

Taking the initiative to write her own music (at least for the most part), BoA embarked in the aptly named Identity in an attempt to expand beyond the balladry and simplistic pop that's characterized her last few outings. The album perhaps tries to do too much as a result, however. Starting out with the not quite title track "This Is Who I Am," the sound is shaky, warbling, and unsure of itself, but at the same time not holding any real vulnerability. There's a sticky, thumping, beat-heavy dance track in "Easy," and a fairly good track in combination with one half of hip-hop superduo m-flo. The album starts to lag a bit more in the midsection, taking a while to get itself back together. When it does, there's a little more interesting material ready for the listener. Balladry brings BoA back to using her vocals in "The End Soshite" in a way that features her talents more fully than the off-kilter compositions earlier in the set. A bit of transparent light dance-pop in "Neko Love" balances out her original formulas a bit, and the album ends fairly suddenly on a brassy ballad. The album has a lot of promise in it, redeeming elements of her U.S.A. album attempt from the previous year. At the same time, it's notoriously uneven, never quite finding its footing or purpose. Fans only on this one.

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