The Platters

I Love You 1,000 Times

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A totally befuddling album. With a new lead singer, Cleveland raised Sonny Turner, the Platters hit the Pop Charts in 1966, the first time in five years, with "I Love You a 1,000 Times." Turner's rich, expressive tenor propelled the Luther Dixon, Inez Foxx ("Mockingbird") song to #6 R&B and #31 Pop. "I Love You a 1,000 Times" has been credited with over a million performances by Broadcast Music Incorporated (B.M.I.). For some reason, Musicor decided to fill the rest of the album with older cuts featuring Tony Williams' lead and material more suited to the '50s Platters than to the revamped group. If people wanted to hear "Smoke Gets in Your Eyes," "Only You" and "Harbor Lights," they could have found them on earlier LPs. You can imagine the dropped jaws of unaware buyers when they played this for the first time. The overhauled Platters' were Turner, Nate Nelson, Sandra Dawn, Herb Reed and David Lynch.

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