The 1992 greatest-hits compilation Divine Madness was repackaged in 1999 as Heavy Heavy Hits. Ostensibly,0 the reason was to include the 1985 single "Sweetest Girl," which was somehow left off the original edition. Avid Madness collectors know better; they recognize it as a shamelessly mercenary conspiracy by Virgin Records to systematically bankrupt loyal Madness fans by releasing and re-releasing the same handful of songs over and over and over. With its feeble "Whoops! Forgot a song!" excuse, Heavy Heavy Hits seems at least one singles collection too many; insufficient reason for milking another $20 out of fans who have already sprung for Madness, The Madness, Complete Madness, Utter Madness, Divine Madness, Total Madness, Universal Madness, It's Madness, It's Madness Too, Madstock, The Business, and The Lot. Someone, please, stop the madness! For fans who never purchased Divine Madness, Heavy Heavy Hits is the preferable edition. The rest should just sit this one out.
AllMusic Review by Evan Cater