Detroit's the Nice Device hold an allegiance to their local garage resurgence, which broke into the international limelight with the success of the White Stripes' White Blood Cells, and rightly so, but the closeness in geographic proximity may be both a blessing and a curse for the young quartet. A blessing because the one degree of separation from the Stripes via engineer Jim Diamond will turn heads toward the Nice Device's debut 7", Gotta Get It, and a curse because enough time has passed that critics and potential fans may forsake their headphones under the assumption that the Nice Device are trying to ride the coattails of their successful colleagues. Fortunately, this is not true. Singer/guitarist/bandleader Alicia Gbur has written three powerful gems for the Gotta Get It single that owe as much to the melodic prowess associated with power pop as they do to the raw, crunchy power of the spirit of Detroit Rock City. Both "Bittersweet" and "My Little Birdie" could serve as the band's introduction to the world just as easily as the leadoff title track of this 7"; all three songs are laden with authoritative drumming and ferocious, raw guitars that bounce around the intelligent and immediate changes Gbur cooked up to accompany her powerful rollicking vocals. The result is a rapturous release that demands repeated listening.
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AllMusic Review by Gregory McIntosh