Taking what he learned from his days in Big in Japan and his '80s production work with A-listers Echo & the Bunnymen, Ian Broudie created the Lightning Seeds project to better serve his cravings for shameless, lush pop. Even in these early days, with singles like "Pure" and "All I Want," you can hear why comparisons to a less burlesque Pet Shop Boys or a Matthew Sweet synth tribute band didn't have to be unpleasant criticisms. Ian Broudie has always had an evident love for freshly squeezed, exquisitely produced conservatism, but as in the decidedly odd "Control the Flame," not without the awareness of discovering it with well-constructed unsophistication. For some, Broudie destroyed his subsequent career by trying to recreate the gelatinous flavor of Cloudcuckooland without its flaws, relying too much on its John Hughes sonics, and mistaking his very strengths for hard and fast rules that would not and should not be deconstructed again.
AllMusic Review by Dean Carlson