Hooray for Earth

Cellphone

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    7
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Promising young Boston quartet Hooray for Earth build on their self-titled debut with the all-new and even better Cellphone EP. The sound of these eight songs (including two untitled, experimental bonus tracks) is appealingly homemade and lo-fi; on noisier songs like "Izod," the intrinsic hissing and distortion are used as musical elements in themselves. More restrained material like "Friend" and the slowly unfolding, dreamy synth pop of "Videostore" merely makes a virtue of the squashed sound field. About roughly split between guitars and keyboards, Hooray for Earth are equally balanced between contemporary indie rock and new wave revivalism, fitting comfortably into neither category. Singer Noel Heroux's immediately likable vocals and knack for plainspoken, real world lyrics ("If I break another cellphone/Well, that's just it for me" goes the chorus of the title track) are the band's secret weapon, the element that takes them from being just another pleasantly atmospheric indie band into genuine pop contenders. Boston has a long history of this brand of brainy but accessible rock & roll, and Hooray for Earth fit neatly into that continuum.

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