Herb Alpert


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Naturally, the wild success of "Rise" would lead anyone to the temptation of repeating oneself, and at first, this follow-up LP does plenty of that, grafting the same slow, hand-clapping beat onto several numbers. But Alpert won't sit still for long, and he comes through with some startling things that wake up the record midway through. The funky, percolating party beat of "Red Hot" starts the engine, which is pushed to an electrifying degree by the sequencer-driven, Echoplexed, hard-charging title track, where we hear Alpert's distinctive horn through a metallic electronic buffer. The most amazing track is the finale, "The Factory," a terrifying, relentlessly grinding depiction of a soulless foundry that must have shocked sedate former TJB fans who bought this album on a lark, expecting happy music from the past. Bold stuff indeed, and it did make some impact on the charts, though not nearly to the degree of Rise.

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