Memory Systems

Ad Placement for the Collective Unconscious

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    8
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AllMusic Review by

A note to electroclash fanatics who missed the memo the first time: throw away everything but your Ersatz Audio, Ghostly, and Gigolo records and start over. Start here with Memory Systems. Paying homage to the darkest moments of no wave, synth pop, and electro without being cheeky, glammed up, or just plain snarky about it, the dynamic duo of Phoenix Perry and Brian Jackson aren't guilty of any of these charges. Rather, they build something that is unique and refreshing in an era of constant homage during the album's almost too-short 33-minute tour de force. Taking more from Wax Trax! than the first synth pop invasions, Memory Systems unapologetically reaches for its influences without being derivative, something that is unfortunately few and far between in modern electronic/synth pop. With compositions intricately layered during some parts and others as dense and stark as your favorite Public Image moment, Ad Placement is a record that offers repeat listens without seeming redundant or stale. A beautiful debut by a group whose second release is awaited with bated breath.

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