Although Madhops released A New Brand of Hurt in 2000, it consisted of the band's previous endeavor, 1999's Suck the Sewer EP, as well as four brand-new tracks which were meant to show the band's growth as musicians as they distanced themselves from the rap/metal scene. This new direction found Madhops evolving into a competent hard rock band, as songs such as "Swallow" and "Perfect" blended Sevendust's emotive soul-searching with Snot's punk rock tenacity quite well. In fact, this new material effectively overshadowed the group's older songs, making tracks such as "The Generation Killer" seem immature and amateurish in comparison. Dan Morteo's powerful vocals showed unprecedented promise for this young band, and are solid hard rock tracks that could hold their own with alternative metal's royalty. Unfortunately, Madhops' desire to continually reinvent itself prevented the group from ever ascending to the national level, and the band lost steam in 2001, never again rising to the minor peaks they achieved with this release. Regardless, A New Brand of Hurt is one of the independent scene's most impressive feats and a highlight of the rap/metal-meets-alt-rock phase that culminated in 2000.
AllMusic Review by Jason D. Taylor