From the beginning, Lou Rawls was looking to transcend the Memphis soul sound that was the R&B gold standard of the late '60s, making records that were jazzier and more sonically sophisticated than the classics that were coming out of the Stax/Volt studios. 1969's "Your Good Thing (Is About to End)," though it was written by the great Isaac Hayes and David Porter, was recorded in Hollywood, produced by cult hero David Axelrod (at the time just coming off his success writing and performing Mass in F Minor and Release of an Oath by the Electric Prunes). Axelrod puts Rawls' silky-smooth voice in an arrangement that contains some of the tropes of Memphis soul, like a chicken-scratch rhythm guitar and a full-throated horn section, but they're all set in a wider stereo field with greater depth and separation than the characteristically squashed Stax/Volt sound. Good sound doesn't necessarily mean good music, of course, but there's a richness and a depth of detail to this song that adds to the butter-soft warmth of Rawls' voice, which in this enhanced space has the room to maneuver and insinuate the way that Rawls' mentor, Sam Cooke, used to do. The total effect is astounding, and lifts the song far above all other versions.