After years of experimenting with sound and style, in 1985 OMD released Crush, a surprisingly straightforward album, as the band decided to step back and take time to consolidate. It was not their smartest move, as the album became their lowest-charting release yet, a fate predicted by "So in Love," faltering as it did in the bottom reaches of the U.K. Top 30. In fact, it's a rich and sumptuous number, virtually a ballad, but its adamant beats, swelling synths, and dense textures were all well in keeping with the group's signature styling. The music is swept in warm romance, but counterintuitively the lyrics are as cold as ice, as Andy McCluskey passionately declares an end to love. So, all the makings for another hit are here, but the single was hobbled by Stephen Hague's production and the urban brass, both of whose slickness coats the song with a waxy gloss that is far removed from the group's usual organic sparkle. And so what if British fans nervously eared this latest transformation with trepidation. Americans eagerly lapped it up, sending the single to number 26 and giving OMD their first U.S. hit.