Beside his extraordinary efforts of walking the streets and making peaceful appeals on both TV and radio during the rioting that took place after the assassination of Rev. Martin Luther King Jr., James Brown wasn't loved by everyone. His single "America Is My Home" and support of Democratic presidential candidate Hubert Humphrey brought him criticism and some say death threats. For another groundbreaking political effort, Brown recorded at the same studio he'd tracked "I Got the Feelin'," Vox Recording Studio in Van Nuys, CA. "Say It Loud, I'm Black and I'm Proud" was recorded on August 7, 1968, with a relatively new lineup of his backing band: bassist Charles Sherrell, horn player Richard Griffith, and a trombonist who would become one of the band's chief arrangers and Brown's creative foil, Fred Wesley. Also on hand were the vets: drummer Clyde Stubbenfield, guitarist Jimmy Nolan, saxmen Maceo Parker and St. Clair Pickney, and alto saxist/arranger/bandleader Alfred "Pee Wee" Ellis. Brown explained that the song is about self-pride; not arrogant self-pride but the pride that's necessary for each individual to have in order to feel good about themselves and make a useful contribution to society. Co-written by producer Brown and Ellis, "Say It Loud, I'm Black and I'm Proud" parked at number one R&B for six weeks and made it to number ten pop during fall 1968. The Say It Loud, I'm Black and I'm Proud album also listed the number two R&B/number 14 pop single "Licking Stick, Licking Stick," "Goodbye My Love," and "I Guess I'll Have to Cry, Cry, Cry."