There was a certain corporate synergy at work on Prince's "Batdance." The artist was signed to Warner Bros. while Batman was a character owned by Warner subsidiary DC Comics and the 1989 Tim Burton-directed movie was produced by Warner Bros. Warner Bros. president Gary LeMel was viewing raw footage of the movie when he noticed that the Joker had on a purple suit. He thought of Prince (Purple Rain) and contacted the artist's manager, Albert Magnoli, who thought it was a good idea to have Prince contribute something to the soundtrack.
During January 1989, Prince took a Concorde flight to England to meet with Burton on the movie set at Pinewood Studios. About a month later, Prince and Burton got together to listen to the material the artist had written for the movie. One track, "Batdance," was sprinkled with dialogue from the movie and was chosen, but, like Will Smith's "Men in Black" from Big Willie Style, it wasn't actually in the movie or Danny Elfman's Batman [Original Motion Picture Score]. Selling over two million copies, "Batdance" went to number one on both the R&B and pop charts in the summer of 1989. The track's music video featured Prince as a character named Gemini who looked like both Batman and the Joker. Prince's Batman album went double platinum, peaked at number five R&B, parked at number one pop for six weeks, and spawned the singles "Partyman and "Scandalous!"