By 2004, punk-pop had fully assimilated the blandness of the strip mall culture from which it came. Yellowcard, Simple Plan, Good Charlotte – they were interchangeable groups of hyperactive white guys, distinguishable only by their choice of endorsement deal. After a couple of years off, New Found Glory (sponsored by Hurley) returned to this polished safety-pin world with Catalyst, and the single "All Downhill From Here". Prophetic? Maybe. Despite the slightly harder edge on its
thick-fingered initial riff, the cut was a flawlessly-produced gumball of anthemic pop-punk piecework, perfect for pogoing at Warped Tour but memorable only until the next spin of the punchy power chord wheel of fortune. At least lead Glory guy Jordan Pundik's frog-voiced delivery was halfway distinctive. In late May '04, with its high-concept, kinetically animated video making the grade at MTV, "Downhill" began creeping up themodern rock charts, just in time for New Found Glory's summer tour jaunt
through the malls and pre-fab arenas of suburban America.