The Embrooks are not so much a mod revival outfit -- although that description would certainly do -- as a freakbeat revival group, if that mini-genre could be coined. Their sound is very much 1966-based, owing a great deal to the mod power pop sound of the Who and Who-type British acts of that time, as well as some to Continental (particularly Dutch) mid-'60s bands. There's enough guitar distortion tinge to their rave-ups to qualify for the freakbeat tag: mod on the verge of becoming psychedelic, but retaining a hard guitar pop base. The trio was formed in late 1996 by bassist/vocalist Mole (ex-Mystreated/Stewed), guitarist/vocalist Alessandro Cozzi Lepri (ex-Head & the Hares), and drummer Lois Tozer. As of 2000 they had released two albums and four singles/EPs, with their American debut, Our New Day, issued by Voxx that year.
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