Serial Kid

Reggae singer who broke out as a prodigy recording with the likes of King Jammy.
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Artist Biography

b. Alteen Campbell, 1972, Lucea, Jamaica, West Indies. Campbell embarked on a musical career while still at school. She was asked to perform at a school concert and, inspired by the reaction to her DJ skills, was persuaded to seriously consider a career in music. She initially performed in various stage shows and concerts on the north coast, in and around the Montego Bay area. It was at one of her performances that she met Ralston Barrett of B.I.G. Promotions who offered to manage her career. His management skills came to fruition with a series of hits commencing with the spiritual "I Believe I Can Fly". Further releases followed including "Ti Amour", "Wicked Tonight" (with Elephant Man) and the audacious chanting, "New Friends" (with Black Rat). Her celebratory status did not detract her from her studies and she continued with her education, gaining several qualifications, which led to an associate degree. She was hailed in the reggae media as following in the footsteps of other child prodigies including Freddie McGregor, Dennis Brown and Junior Tucker. Her urbane but eerie vocal style is reminiscent of the underrated singer Ghost, whose haunting vocals led to her being characterised as Lady Ghost. Serial Kid continued to maintain a high profile appearing at the Reggae Sumfest Festivals. She also embarked on recording sessions with King Jammy who released "Little Shotta" and "Lexus". Other notable releases included the curious "Farmers Anthem", the bizarre "Freaky Stuff", the winsome "True Love" and, with nod to her inspiration, Diana King, "Shy Guy Look". Campbell's "Little Shotta" led to criticism that she was glorifying criminals from a number of Jamaican media celebrities. The singer responded with the release of "What Is A Shotta", which she described as someone who is hotter than hot and not a gun man, petty thief or robber.