On their 2008 album Goldoolins continue in their sweetly wayward way through whatever interests them -- and in an era of freak folk, it's really nice to hear a song like "I Know You're Not Alone" starting things off as a cleanly sung and performed straight-up bit of folky sunshine pop, horns pumping up the arrangement and the whole thing a sweet treat. Tackling everything from traditional numbers and Israeli rock classics ("Susei Ha-Parashim," given a hearty rendition) to two songs breaking eight and ten minutes ("Ah! I See Horizons" and the stately "The World Is Somewhere Else," respectively), We B GD's U B U is a sprawling effort in the best sense, the trio's delicate way around whatever catches their interest in full effect while retaining the acoustic guitar/soft but clear singing core for nearly all of it. The downright breezy feeling of songs like "Ocean Song" (which sounds like it could be made into a killer cover by Isabelle Antena if she so desired) and "Country Traveler," a duet which is indeed more than a little country/blues sounding, are at once familiar from decades of references and somehow recharged in an era where bands like Peter Bjorn and John can get sampled by Kanye West. As with anything of this type, sometimes it's the simplest touches which can have a great impact once the pattern's established, so the vocal growls here and there on "Waiting for the Rain" and the concluding freak-out on "Sheva Shanim" help to keep things varied. Then there's "'Nother Day," the first electric guitar number which appears halfway through and which as a result feels almost like a full body shock. Occasional instrumentals like "Twilight Queen," a spry performance that could have graced a classic English folk album, or "Hackdasha" add to the sweet serenity of the whole.
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AllMusic Review by Ned Raggett