To hell with McDonald's "You deserve a break today" or Oscar Mayer's "My baloney has a first name" -- the hippest, most singable commercial jingle ever recorded is the swingin' "Utica Club Natural Carbonation Band Beer Drinking Song." During the late 1960s, Utica Club (a small regional brewery headquartered in upstate New York) created a long-running series of TV spots built on the premise that Utica Club was also an actual place -- the most happening nightspot in town, in fact, complete with house band resembling Paul Revere and the Raiders. This single, available at the brewery itself, is an unimaginably hip artifact of its times, a swirling, pulsating slice of psychedelic-pop paying homage to beer, nightlife and counterculture grooviness. The sleeve notes alone are fantastic: "There's nothing totally sane about the Utica Club. Waitresses slide down fireman's poles. Life-sized paintings come to life. A friendly gorilla's in charge of the swings. You know the ones that hang from the ceilings. With girls on them." If the beer were half as good as the song, Utica Club would rule.
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