With Pure BS, Blake Shelton proves he is one of the country music artists who are in it for the long haul and cannot rest on his laurels. From the cover photo to the last track the listener can easily be startled by what is on offer here. As his first three albums showcased, Shelton has always had a powerful baritone range and can write and sing drinking, heartbreak, and driving songs all night. Working with producer Bobby Braddock, Shelton forged a sound that showcased him as a country music hell raiser who had a tender side, but he did it all with one voice. On Pure BS (a great double entendre), Shelton worked not only with Braddock, but with producers Paul Worley and Brent Rowan as well. What the sum total of these 11 songs reveals is that Shelton is really and truly a singer of modern country music. The opener is a Southern rocker with napalm guitars called "This Can't Be Good" (a tale with a humorous twist). It's the Shelton everyone knows, but he reaches for notes he hasn't hit before. "The More I Drink" is one of the first sobriety songs since Ray Wylie Hubbard's classic "Hey, That's Alright" to actually make sense even as it makes the listener laugh. (It's interesting that they are both from small towns in Oklahoma) Then there's the bittersweet "I Don't Care," with steel guitars and strings, where Shelton digs deep into the heart of his voice where searing honesty, even as it begins in lying to oneself, comes to the fore as he digs deeper into the lyric than he ever has before, and yes, that's saying something. "Back There Again" is the most haunting and moving loving and leaving songs Shelton's ever recorded. Written by Tom Douglas, it's on a par with "By the Time I Get to Phoenix." Transformations, turnarounds, realizations and reflection are at the heart of Pure BS. That's not to say that there aren't the trademark Shelton rollicking country-rock tunes here; there are, in the aforementioned "This Can't Be Good," "The More I Drink," and to a slightly lesser degree "I Have Been Lonely," with its acoustic and electric guitar shuffles and popping snare drums. But even in these songs, Shelton's ability as a singer (with help from Rachel Proctor on harmony vocals) to get the message across over the music is rather startling. His previous three recordings offered him a solid ground to get this one across. To build on what he's accomplished as an artist he's reached inside himself to pull these songs off so convincingly. The album ends with "The Last Country Song," written by Shelton and Braddock. It's a stellar, hard-driving country-rock song that offers a very insightful view of how music itself is changing as the landscape changes as corporate interests swallow up the land the music got made on, with help from John Anderson and George Jones quoting from their own songs "Swingin'" and "He Stopped Loving Her Today." Pure BS is the album Shelton's been waiting to make his entire career and gives us an absolutely stunning new view of an established artist who is here to stay.
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AllMusic Review by Thom Jurek