Play Dead's first release, done while Re Vox was still in the band, found the group not quite there yet, but starting to put together its identity. The Waddleston/Smith rhythm section is brisk and to the point, while Dickson's singing is already touched with echo for that vast, mysterious feeling. Vox's playing isn't too bad or anything, but on the other hand he's not very distinct either -- compared to the sheer energy Green brought to his work, Vox is merely conventional with a vaguely screechy, hint-of-Joy Division/Bauhaus style. "Poison Takes a Hold" makes more sense as a demo rather than a full performance – it sounds like something that could really be something, but isn't quite there yet. "Introduction," amusingly enough located on the B-side, almost bops along at the start before Waddleston's deep bass fully kicks in. It wears its mood well enough and has an agreeably doomy ending, but like the A-side sounds more like an initial run-through instead of being a finished product.
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AllMusic Review by Ned Raggett