The third release by Outrageous Cherry, Nothing's Gonna Cheer You Up, shows the band filtering classic sounds of the past -- the jangle-rock of the Byrds, Big Star, and early R.E.M., and the dark minimalism of the Velvet Underground -- through '90s lo-fi technology. The band has a very talented songwriter in guitarist/singer (and producer) Matthew Smith -- if he was writing songs like the ones on N.G.C.Y.U. back in the '60s, he'd have several hits on his hands. The opening track, "I've Never Seen Your World," sets the tone for the rest of the album, and is a perfect example of what to expect from the other cuts (cleanly strummed guitars, echoey and distant vocals, primitive drumming a la V.U.'s Moe Tucker, etc.). Many of the tracks contain strong melodic hooks that create a comforting sense of familiarity, which is the ultimate sign of great songwriting. Other standout tracks include "Panavision 70," "Genevieve," and the title track. This is definitely Outrageous Cherry's best and most accomplished album yet, a guaranteed delight for fans of fuzzed-out, sticky-sweet '60s pop.
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AllMusic Review by Greg Prato