The similarity between the title of this album and the title of its predecessor is telling, since Big Pimp and Mr. G' Stacka hardly change their pitch, and as a result, the duo's ties to the Southern rap blueprint drawn by Outkast and Eightball & MJG remain tight. Just as the title implies, Keep It Pimp & Gangsta has little to do with a shift or progression, which actually suits them fine -- they're far from original, but they do what they do so well that it simply doesn't matter. Most priceless moment: the falsetto Prince-style delivery of "Keep It," in which the cautionary chorus warns, "Your bitch ass about to die."
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AllMusic Review by Andy Kellman
feat: Pastor Troy
feat: Mr. Blue