Don Omar


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Throwing fans a curveball, Don Omar gets conceptual on iDon, an album that tells the story of the singer/rapper's "transformation from international superstar into a cybernetic being." While it would be nice to call this the reggaeton version of Styx's "Mr. Robato" album, Kilroy Was Here, it wouldn't be true since the other major risk Omar takes on iDon is the embracing of dance beats and the urban sound of America. "Oasis" takes the reggaeton beat into the future, and the backing track on "Blue Zone" is firmly in the genre, but "Virtual Diva" blends new wave flavors, while "Sexy Robotica" is heavily influenced by the dancefloor sound of trance. As "Galactic Blues" unveils the time travel dream of Kraftwerk rewriting Omar's "Conteo" for the Cotton Club crowd, it's hard not to admire such an ambitious effort. However, when the album puts pushing the story forward before the music, it becomes hard not to drift, requiring a bit more commitment than the average fan is willing to make. Still, Don Omar the freedom-seeking artist is, at the very least, interesting. The subject matter may be akin to Styx, but the man's fringe albums are really comparable to the more esoteric efforts of Prince, especially when it comes to general worth and the fans' level of frustration.

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