Not as murky as Professional Murder Music on Interscope, the Spitfire label which brought the world Alice Cooper's Brutal Planet unleashes this dense and very hard modern rock record from Groovenics. They call themselves a combination of hip-hop and metal, and if that's what constitutes "modern rock," so be it, but it is interesting that as creative as some of this disc is, it does not have the direct assault of labelmate Cooper's commanding performance, nor does it compare to the naive explosion that was 1968's Vincebus Eruptum from Blue Cheer. "Just Right" has some eventful passages and "Ram" has a subtle power, but so much music today is like some teenage kid getting his first tattoo. The novelty wears off ten years later and one forgets what motivated them in the first place. It's called inspiration and there is little of it when cloning something. Where Marilyn Manson pushes the buttons of contrivance and can still hit one out of the park, while a Tracy Bonham delivers a tremendous quagmire of sound that largely goes ignored, the elegant "Spooky" here is adequate, but so what? Too much new music settles for adequate and these swirling sounds are okay when the CD is in the player, but the world is looking for something compelling to make you go back to a disc time and time again. It's okay, but it misses the mark. "Pour Some Sugar on Me" is the catchiest track. "Scratch and Sniff" has merit, but at the end of the day the band lacks melody and excitement.
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AllMusic Review by Joe Viglione