Sativa Novak's Blondie-esque vocals lend a uniqueness to Sour's somewhat mundane industrial dance-rock on Exactly What You Think It Is. She's aggressive and sexy without ever seeming gothic or disturbed. It's a sound that would be really well-suited to instrumentation with a bit more new wave in it. But Sour has developed more of a lighter-side-of-Nine Inch Nails angle. It works, especially on the heavy "Stop" and the wailing "Me," but Sour could sound amazing by becoming more extreme -- if they're going to avoid poppy hooks, it would be nice to see them pull out all the stops when it comes to a destructive sound. That's not to say that Exactly What You Think It Is is weak, but if the music was as heavy as, say, the Queens of the Stone Age, the band would be unstoppable. For now, they'll just have to be a group who shows great potential.
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AllMusic Review by Charles Spano