Though Conjunto Primavera are a prolific recording group -- they've released more than an album a year since they signed to Fonovisa in the middle of the 1990s -- their sound has remained remarkably consistent since their formation in the mid-'70s. They are the undisputed chihuahuense kings of norteño balladry. Amor Amor's first single is its title track (written by the great José Luis Ortega). Before release, it raced up Billboard's Regional Mexican Songs chart, landing in the Top Ten. Tony Meléndez's mellifluous baritone relates this midtempo romantic ballad about heartbreak and longing; it is indicative of the album as a whole, but there are corridos, conjuntos, and rancheras as well. Other highlights include "Cómo le Hago," "Mi Vida," "No Será Fácil," "Mi Mujer Ideal," and "El Cielo Bendiga Chihuahua."
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AllMusic Review by Thom Jurek