With their second album, Actually, the Pet Shop Boys perfected their melodic, detached dance-pop. Where most of Please was dominated by the beats, the rhythms on Actually are part of a series of intricate arrangements that create a glamorous but disposable backdrop for Neil Tennant's tales of isolation, boredom, money, and loneliness. Not only are the arrangements more accomplished, but the songs themselves are more striking, incorporating a strong sense of melody, as evidenced by "What Have I Done to Deserve This?," a duet with Dusty Springfield. Tennant's lyrics are clever and direct, chronicling the lives and times of urban, lonely, and bored yuppies of the late '80s. And the fact that dance-pop is considered a disposable medium by most mainstream critics and listeners only increases the reserved emotional undercurrent of Actually, as well as its irony.
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AllMusic Review by Stephen Thomas Erlewine