To Harry Wayne Casey, "(Shake, Shake, Shake) Shake Your Booty"'s message wasn't exclusively aimed at the posterior. He felt that it could also be interpreted as "motivational music": "Get off your duff, get going and do what you feel is the best that you can do." Whatever the subtext, Casey didn't think that the song would be a hit. He got the basic song idea after seeing audience members who seemed to feel self-conscious about dancing in front of their friends. "(Shake, Shake, Shake) Shake Your Booty" kept shaking it up at number one R&B for five weeks and made it to number one pop in the summer of 1976. It was adapted for a Nestle Tollhouse Cookie TV ad ("shake, shake, shake, shake your cookie") that aired in spring 2000.