The success of Herman's Hermits' recording of "I'm Into Something Good" in the fall of 1964 must have led to sighs of relief all over the Brill Building in New York. The Tin Pan Alley songwriters who had ruled the early '60s had seen their world turned upside down earlier in the year, as the Beatles led a horde of self-contained British groups into the American charts with songs they had written themselves or borrowed from the likes of Chuck Berry or the R&B charts. Despite the onslaught, songwriters like Gerry Goffin and Carole King persevered. That spring, they cut a new song, "I'm Into Something Good," with Earl-Jean, actually Ethel McCrea, who had been a member of the studio group the Cookies, which had placed four Brill Building songs in the charts way back in 1963. "I'm Into Something Good" was a sprightly celebration of new love, and it fought against the tide of the British Invasion well enough to scrape into the bottom of the Top 40. Then something wonderful happened. American expatriate producer Mickie Most heard it and decided to cover it with a new British group, Herman's Hermits. The band was fronted by 16-year-old Peter Noone, and Most dispensed with the rest of them in the studio, bringing in session aces like Jimmy Page and John Paul Jones. A Brill Building song, a teenage singer, a powerful producer -- it was just like the old days. And it succeeded like the old days, too: Herman's Hermits' "I'm Into Something Good" topped the British charts in September and peaked in the U.S. Top Ten, as Peter Noone became an old-style teen idol, more like the Frankie Avalons and Fabians of old than the Beatles, but sporting the required moptop haircut. Hence the sighs of relief. Maybe, the Tin Pan Alley denizens could tell themselves, the new thing was just the old thing in different clothes, hairstyle, and accents; maybe their jobs were safe. Of course, as it turned out, things weren't that simple, but Tin Pan Alley was adapting and finding ways to survive in the new environment. "I'm Into Something Good" remains a fresh, appealing song that continues to be most associated with Herman's Hermits, though, appropriately enough, 13-year-old Donny Osmond covered it on his second album, To You With Love, Donny, in 1971.