Al Martino effected his comeback on records in 1963 with a revival of the country song "I Love You Because." After a couple of less successful follow-ups, he went with a thematically similar song by pop and country songwriter Don Robertson, "I Love You More and More Every Day," and again came up with a Top Ten hit. The romantic ballad was a plain-spoken statement of a husband's love for his wife, and Martino gave it a big-voiced, sincere reading that helped make it the third major record success of his career. Its wholesomeness attracted covers by Lawrence Welk and Pat Boone, but it may have been too wholesome to become a widely recorded standard. Given the song's obvious country leanings, it's surprising that nine years passed before somebody in Nashville hit with it, but finally in 1973 Sonny James cut it for a country Top Ten. (He combined the last two words, calling it, "I Love You More and More Everyday.") But it remained best known as one of Al Martino's signature songs.