"Ain't Too Proud to Beg" was originally slated to be the first single from the Temptations' 1966 Gettin' Ready LP. But Motown wisely decided to capitalize on "The Duck" dance craze which resulted in the group having their second number one R&B (pop Top 30) smash, "Get Ready," which was written and produced by Smokey Robinson. Motown founder Berry Gordy kept his promise to songwriter/producer Norman Whitfield to release "Ain't Too Proud to Beg" as the follow-up. Co-written by Whitfield and Eddie Holland of Holland-Dozier-Holland, the up-tempo smash proved to be the Tempts' biggest selling single since "My Girl," staying atop the R&B charts for eight weeks and reaching number 13 pop in spring 1966. It also solidified David Ruffin as the group's most consistent, flexible, and compelling lead singer.