Neither as real or as revered as the fully named performers Reverend Charlie Jackson or Reverend Lucille L. Jackson, the publishing credit of just plain Reverend Jackson can be found on gospel titles such as "Memphis Bound." While there have no doubt been plenty of reverends with the Jackson surname, this particular credit is a phony-baloney alias for a man with plenty of them, publisher and producer Joe Davis.
Taking the name of a man of the cloth under false pretenses was probably not much of a sweat for Davis, who at other times published under the names of his wives or settled for an absurd monicker, as in E.V. Body. As Reverend Jackson, Davis collaborated with pianist Frank Banta on the aforementioned title, yet took full credit on the 1926 "I'm Gonna Die with My Staff in My Hand," a gospel anthem that is sometimes mistaken for an ode to corporate micro-management. Davis lost interest in publishing his own gospel numbers in the '30s; one of his publishing sidekicks, composer and performer Porter Grainger, subsequently made use of a simple publishing credit of Jackson, minus both a first name and the reverend title.