Few would argue the close relationship between beer and music. Perhaps a nexus of sorts was established in the involvement between Jim Harris -- a combination consultant, strategist, planner, product developer, brand manager, integrated marketer, and communications specialist -- and rock and blues guitar hero Eric Clapton. Beer is the link, not just a bottle but the entire Anheuser-Busch company, for whom Harris worked for in his early years as an advertising executive.
Harris managed a campaign in the second-half of the '80s which was called "The Night Belongs to Michelob," an early attempt at associating popular music performers with a particular beer brand. Harris thus became a co-producer of one of Clapton's biggest hits, a cover of a song by bluesy singer/songwriter J.J. Cale, "After Midnight." The track was eventually nominated for a Grammy award and most classic rock fans do not remember that it was originally concocted as a beer ad.
An offshoot of this venture was JHEM, Inc., an entertainment marketing firm founded by Harris in 1987 which dealt with artists such as Clapton and Phil Collins, as well as advertising agencies themselves. Harris has continued to work, often as an innovator, on marketing strategies in the related worlds of entertainment, sports, travel, alcohol, business and the internet.