Jeff Peart

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b. Jamaica, West Indies. In the late 60s Peart relocated to the UK, and after completing his studies, began working for a telephone company. He later became self-employed and formed a partnership in a…
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b. Jamaica, West Indies. In the late 60s Peart relocated to the UK, and after completing his studies, began working for a telephone company. He later became self-employed and formed a partnership in a driving school. Although this proved a successful venture, Peart remained unfulfilled. He had been influenced by Jamaican music from childhood, and as an adult, his extensive spending on records led to his eventual purchase of a record shop. In 1974 Peart set up Londisc Records, releasing Jamaican recordings. His debut signing was a little-known Jamaican fireman performing as Jah Ted, but his failure prompted Peart to resort to a career in retail. He pursued a successful career as a retailer until he was persuaded by Trevor Walters and the Santic band to record their first album. The record inspired him to set up the Boiler Room production team, who released high-quality recordings for a number of top performers including Winston Reedy, Bunny Maloney, Rockie Campbell, Jimmy Mack and Donna Marie. His unprecedented success with Donna Marie, who recorded the popular ‘Think Twice’, led to Peart and the crew performing on a memorable and enthusiastically received tour of South America in the summer of 1997. Peart continues to provide solid foundations for his artists’ careers, maintaining realistic aspirations of Londisc becoming the reggae equivalent of Motown Records.