E-Lustrious comprises the Manchester duo Mike ‘E-Bloc’ Kirwin (nicknamed after the famed Eastern Bloc record shop at which he works) and Danny ‘Hybrid’ Bennett. Kirwin is among the north of England’s most popular DJs, though his profile has been lessened by his refusal to attend events in the nation’s capital. After learning the tuba at school he progressed to sundry hopeful punk bands like Bastard Antelopes. Bennett, meanwhile, grew up on breakdancing and breakbeats, and was an early scratch DJ. They began working together at the end of the 80s, when Kirwin and then fellow Eastern Bloc co-worker Justin Robertson planned to record a single. Bennett was hauled in owing to his having access to rudimentary recording equipment. Though the track was never completed, Bennett and Kirwin continued as a duo. Their first major success came as the men behind the Direckt single, ‘I Got The Feeling’, which enjoyed a curious germination. Mixmag Update magazine invented a white label record entitled ‘I Got Ya’ by Direckt, giving it a magnificent review in order to gauge the reaction. As thousands assailed their local dance counters in the hope of finding this invisible disc, few noticed that Direckt was an anagram of ‘Tricked’. When the scam was revealed the enterprising E-Lustrious made the most of the furore by hijacking the name for ‘I Got The Feeling’, enjoying instant record sales and notoriety. They have gone on to establish their own record label, UFG, which has subsequently housed tunes from the Luvdup Twins (‘Good Time’) and material from DJ EFX And Digit and DJ Tandoori. Under their principal name, E-Lustrious, they have established themselves with the success of ‘Dance No More’. Just as notable was their second single as Direckt, ‘Two Fatt Guitars’, a fabulous piece of digifunk which became a party standard in 1993. They also record as Rolling Gear (‘I’ve Got It’).
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