Not to be confused with many other rockers named Bill Jones, including the former bassist with the Swimming Pool Q's, this guitarist and vocalist was associated with a band named Acrobat. The group released a single self-titled album in 1972; there was also a double-sided single release of the optimistic song "Better Than Today," but this was only sent around on promotional errands. Acrobat, much like other bands on the Memphis-based TMI label, could have probably used a lot more promotion -- the fact that a famous musician had produced the band's recording wasn't enough to send Acrobat off the trampoline into a triple flip.
Jones and bandmates developed a sound that was both countrified and progressive, mixing together electric and acoustic guitars in a manner slightly suggestive of the power pop of the '80s. Unfortunately, it was the wrong decade, maybe the wrong label as well. TMI was owned by Steve Cropper, the brilliant rhythm guitarist best known for his longtime association with Booker T. & the MG's. By 1970 this group had officially broken up, and Cropper's crop with the Stax label was withering. He started off TMI and the venture lasted all of three years, going belly-up or "Totally Missing Income" in 1973. If rock trivia were gold, Cropper would be counting piles of it based on this thwarted record company. There may be no other source for so many guaranteed-to-be-obscure '70s bands, from Acrobat to Edgewood to Watchpocket. In some cases it seems Cropper and co-producers had some hand in putting together the so-called bands for album projects, drawing on Jones and other Memphis musicians, who of course had obscure projects of their own, including the Gentrys and the Gants.