Ya Es la Hora

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The debut album by Salmah, a young singer from Seville, was executive produced by Rafael Scortt, with musical direction from José Enrique de la Vega. Ya Es la Hora is a collection of teen pop dance numbers and ballads, often with an environmentalist message addressed to younger audiences, as in the hit single title track. The album is also linked to a multimedia concept in which the singer is a fantasy heroine in the virtual world Salmah Universe, which can be followed on her website and the most popular social networks.