We Are Vikings

We Are Vikings

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AllMusic Review by

Though casual listens place the songwriting duo of We Are Vikings firmly in the Bob Pollard camp of lo-fi rock, with the loud guitars, crashing drums, and big melodies wrapped around an obvious British Invasion influence, closer analysis reveals a band closer to crafting its own sound. That's not to say that they are completely without their share of Guided By Voices-isms, as both their bold pop hooks and lyrical obscurity find obvious parallels, but once it becomes apparent how similar the vocals are to those of Roger Daltry, comparisons to the Who become obligatory. While tracks like "Don't Hang Me for That" are probably closer to the Hollies and "Carry That Day" is more reminiscent of Big Star, the explosive Keith Moon-ish drum attack, pulsating Pete Townshend guitar lines, and powerful Daltry-esque shouts of the majority of the tracks point more toward the classic mod sounds of the Who. The bashing garage band rock of "1969" and slightly atonal "Clusters Need Their Say!" display a songwriting sense grounded equally in straightforward pop songcraft, with instantly memorable melodies dotting nearly every track, and, as indicated by obscure chord arrangements, more experimental leanings. Overall, those who wish Guided By Voices never went hi-fi would do well to latch onto We Are Vikings now, for if they are ever granted serious studio time, they could emerge with a polished pop masterpiece.

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