Beat Happening can't be given credit for creating the indie pop genre, but they certainly gave it life in America. This, their first album, is indie pop in its purest form: fuzzy bedroom recordings of simplistic, cutesy songs, with intentionally innocent and juvenile lyrics, which Calvin Johnson belts out with one of the most endearingly bad voices in music history. Their later albums sport better songwriting and are more listenable from a production standpoint, but Beat Happening is as twee and charming as this type of music can get. 1983-85, its CD reissue (with a few live songs and early recordings added), is for devoted indie pop fans only.
AllMusic Review by Nitsuh Abebe