The songwriting team of Barry Mann and Cynthia Weil were two of the most successful in pop music in the early '60s, having written such hits as "You've Lost That Lovin Feelin," "Uptown," and "On Broadway" to name a few. Likewise, Paul Revere and the Raiders were also at the pinnacle of their existence with a hit AM radio rocker and a featured spot on the TV show Where the Action Is. In March of 1966, the Mann/Weil-penned anti-drug song "Kicks" peaked at number four, the highest position to date on the Billboard charts for Paul Revere and the Raiders. As far as the Raiders' musical standard went, "Kicks" embraced the good-time guitar garage rock heard previously on their hit "Just Like Me," but it also focused on closer harmonies with a less raucous melodic arrangement. "Kicks"' lyrics, however, would be the antheisis of a burgeoning new consciousness that would soon deem all involved with the previous outlook immediately outdated. For better or worse, mind expansion was in the air, and it was about to be embraced by an audience ready to turn in its Beatlemania wigs for a future paved by the creative revelations of Revolver and Sgt. Pepper. It would only be a matter of months before weirdo bands from places like experimental San Francisco would preach the exact opposite message delivered in "Kicks." The commercial success that came along with songs like "White Rabbit," "Along Comes Mary," and "Eight Miles High" made the Raiders appear... STABLISHMENT. "Kicks" is one of the handful of overtly anti-'60s pop songs recorded in its own time, along with Sgt Barry Sadlers' "Ballad of the Green Berets," which had hit the charts one month earlier. Ironically, a revamped lineup of the Raiders would have its first number one hit with "Indian Reservation (The Lament of the Cherokee Reservation Indian)," which desperately tried to make up for a lack of '60s social consciousness -- in the summer of 1971.